Sorry, we do not have an online guide to setup store.
You can setup a localhost on your computer and setup Alora Theme, install Woocommerce plugin and then import demo content. Using the demo content as a guide.
As for SSL, Sorry we do not have a guide for this.
You can get your web hosting company for assistance.
There are some useful articles here. http://docs.woothemes.com/documentation/plugins/woocommerce/woocommerce-codex/