Do you think that ranking #1 in the search engines is only about doing the right on-page SEO, building links and creating great content?
Then, I’ve to say you’re still lying deep into the hole.
From my experience, I can say that SEO is more about creativity. So, I will share my 5 tricks from my bag and I am sure your traffic will increase following these tricks.
1. Create Creative 404 error pages
What happens if you move a page or change URLs of a page? The page with the original URL shows “page not found”. It tells you and also the search engines that the page has been moved somewhere and is no longer available from that URL. Isn’t it?
The bigger your site grows, the more is the number of 404 error pages. However, you can creatively design a 404 error page with some beautiful and link it with some internal page.
By doing this, whenever someone lands up in the 404 page, he or she won’t just cross the browser in 2 seconds but will notice the design and be redirected to an internal page. After all, 65% of people are visual learners and easily pick up information with eyes.
2. Make your website faster
This is the second important change you need to do right now, if you want to rank. Google found that if they slower websites towards the top of the search engine, it creates a poor experience for people and people generally do not want to use Google for their searches the next time.
So, if you want to rank on the #1 page of Google, you need to make sure that your site loads at the minimum time. If you still don’t know what your site loading time is, check it here now.
You’ll also get recommendations to implement to your site in order to decrease the loading time.
3. Create in-depth content
Did you ever check the word length of an article ranking on the first page of Google?
According to Neil Patel, their Crazy Egg test shows that actually 2000+ worded content ranked on the first page of Google.
Instead of churning out thousands of 500-word or 1000-word articles, an in-depth content of more than 2000 words ranks faster in the search engines. After the Google algorithm update, you can now rank in the in-depth articles section on broad keywords easily with 2000 or more word length content.
4. Borrow Content
If you noticed Mashable, you should have noticed that they often take other’s infographics and place on their site, of course crediting the original source.
But the most interesting thing I have noticed is that Mashable ends up getting more shares and traffic for the infographic than the one who published it originally.
However, make sure you aren’t borrowing any textual content as that will lead to duplicate content penalty.
5. Get a responsive design
There has been a smart increase in the number of people who use mobile to search for information and do shopping.
So, you have to make sure that your website is compatible on all mobiles and tablets, and also loads faster than the desktop version. This is because most people do not have fast mobile connections.
So, what do you think – are you ready to implement these changes right now?
If you do, I’m sure they will create a big difference to your website and your business.