Every month there are 44.5 million new posts on WordPress websites and with every post looking for the readers’ attention, how would you make sure people see your new content?
Fortunately, there are certain steps that you can follow to make your blog posts SEO optimized along with some useful WordPress plugins that can be installed to make your blog pop up on the front page of the Google Search Engine.
The search engine is dependent on keywords when looking for a website and if you have the right keyword there with the right density you are doing it quite right. Use tools like Google Adwords Keyword Tool, Long Tail Pro, or Market Samurai for finding the right keywords for your content. Whereas the keyword density should vary between 2% to 4% and if it exceeds 5%, you are in a danger zone which means Google might penalize you!
Optimize Page Title & Meta Data
Every web page present on your website must have a unique title tag which should not be greater than 70 characters. In the same manner, keep your Meta description between 150 and 160 characters. The Metadata is basically for search engines which helps them in understanding your content. Yoast SEO plugin is very helpful for Page SEO.
Avoid Duplicate Content
Posting copied content from other websites is a violation of Google and other search engine Guidelines. If you think by posting other people's content will increase your web traffic, you are fooling yourself. This copied content can affect your search engine ranking negatively as well as your domain authority. It is better to post less and less quality stuff instead of the bulk of copied work. Even if you have a trusted content writer working on your website, it is a nice idea to use a paid plagiarism website like Copyscape for your content before posting anything.
XML map lists all the URLs of your website in a hierarchical arrangement. This sitemap helps search engines for better indexing of your blog. For WordPress users, the Google XML Sitemap is a great tool for making an XML Sitemap.
Broken Links Crosscheck
Dead or broken links are neither good for your readers nor for the search engines. This is because if the search engine isn’t able to pass through your links, they won’t be able to index the site. The Broken Link Checker is a great plugin for checking if your website has any broken links or not.
Higher the backlinks, the better your website credibility is. Some quick ways of increasing backlinks are doing blog commenting, article submission, directory submission, guest posting, and promotion on social media.
Use keywords in ALT tag, use small file size, and give images caption and description. Since a picture plays an important role in search engine optimization.
Make Use of Google Webmaster & Google Analytics
These two tools can not only improve your website overall but also improve the website performance on the search engines. Google Webmaster may be used for removing 404s errors, fixing bad links, submitting sitemaps, and for site links creation. You may also check the sites that are linking to yours and the keywords for which your site is ranking.
Analytics may be used for finding the number of visitors your site is getting, the keywords used by different visitors to reach your website, and what site pages they are visiting. You can also see the average time a reader spends on your website and the traffic sources.
Make Robots.txt file
This file is made in the website’s root directory and helps in website indexing and telling the search engine which site pages it can see and which it can’t.
The faster your site loads the better ranking it would get in search engines. You may use the W3 Total Cache plugin to your WordPress site. If your website images are optimized the more quickly your website will load.