For any website, to be deemed successful and established, there are few key performance indicators, which determine whether the said claim, is correct and legitimate or not. These key performance indicators are:
- Conversion Rates
- Click Through Rates
- Website Traffic
There could be more, depending on the client and Web sitedeveloper's discretion, and agreements. However, the most important element, of all is usually the conversion rate. This element, determines, how many visitors on your website actually decided to purchase or use your service. How many of your leads, would end up becoming your customers. The importance of conversion rate, is high because it is directly related to your sales revenue and profits, which is the ultimate aim of any business.
Today, we are going to highlight a plug-in that helps you, grow your website’s conversion rate. Named WP Experiments, one thing that should be remembered about this plugin is that it is a unique plugin that works only through WordPress. WP Eperiments covers all the following angles of your project:
- Helps you identify, key performances on your website, for example, videos, pictures and tables by comparing the content with actions from users
- Helps you, keep a record of all major areas of your website, which are directly related to visitor’s interest to improve your site or tailor campaigns accordingly.
The later sections of this article, will highlight how one can experiment with this plug-in, how it can be conveniently used and reviews from famous developers.
Functions & Usage
The WP Experiment plugin, allows you to highlight different areas and elements of your WordPress website, and compare them with the resulting information from your visitors. It identifies key performers within your content so as to keep your website’s conversion rates high, and serves users only what they are most interested in. For instance, through this plugin you will have the freedom to create different kinds of call-towards action buttons or campaigns and then compare which one of those different campaigns are performing well or preferred by users at a given point in time. Through the same, you will also be easily able to manage groups of different demographics of people who are interested in various campaigns or call-towards action buttons.
This plug-in calculates the best performing items by using modern probability and an allocation algorithm in computer technology, via continuously directing you to the high performing elements of your website more often than others.
Prior to uploading your content, you can also perform an interesting experiment through the WP Experiment plugin. By creating a variety of versions for the same content through various colors, texts and other elements and uploading it, you will be able to identify which one works the best. The plugin provides a comprehensive analysis of each button you created through the integration of the plugin.
After completely understanding the basic functions, and features of this plugin we’ll now move on to some complicated sections of this article, that relate to installing, setting the plug-in up, along with your WordPress projects, and executing further interesting elements to improve your conversion rates on the website.
Experimenting With Different Settings
Once your plugin, is installed and activated, you will be allowed to start experimenting with your initial settings. Once installed, the plugin will add a menu item over your WordPress administrative interface named Experiments. Clicking on them will get you access to:
- Current Experiments
- Create New Experiments
- Modify Other Settings
Creating an experiment is extremely simple. It requires you to name your experiment, add an optional description to it and then go on to select your WordPress content or page that the experiment will run on. Prior to creating an experiment, it is essential to have some sort of content, posts and pages on your WordPress. Once you have a few experiments running, you will be able to track them and view the latest updates from Current Experiments section of the plugin.
From your Edit Current Experiments settings, you will be able to track and see how each section of your content is performing. Prior to doing that, you should select a benchmark or establish a goal that will help you compare the results with, because without knowing what levels of performance you are trying to achieve it will be pointless to get the data.
Selecting The Experimental Outcome
The settings for Experiment Goal tab, gives you a choice of two different outcomes:
- Clicking On The Outcome.
- Viewing Your Pages.
The Clicking On The Outcome section, will allow you to select one element from your page which you would want your users to click through as per your goal and may include any button on your site, a picture, an offer or anything that requires an action or a click. Choosing your goals, according to the items is extremely easy aswell since this plugin will allow you to see your pages and test your experiments from the Modify Settings tab.
From your page viewer, any element of the page can be clicked up, after which this plugin will be able to feature a CSS selector of to your outcome field. Similarly you can manually type any CSS selector option on your fields if you have a complete grip on the subject.
Once the CSS selector on your site, is clicked by a user during a live website session, which could be a button, a video or an image, it will be classified as a completed goal. Another option is to set your goal based on number of times users view the content or your page. The download and thank you pages often perform better with this goal. However, we recommend that you experiment with your content and see the results yourselves.
Adding Your Test Case
Your next step in setting up this plugin is adding one test case for your experiment. A test case will enable you to modify or make changes on your website’s pages. The changes that you make will be compared to your originally published content or page through the experiment.
Let’s take an example, of a text button. If you are making one of your text buttons a call towards action button, through test case you will be able to create a different function on the same button and then compare the two functions in order to see which one is performing better. Similarly, you can also create numerous variations of your test cases by adding variety of elements on your content. By simply clicking, on +TestCase tab button, you will be able to different test cases.
After adding various test cases, with names and descriptions that will allow you to remember which test case represents what experiments on your content, you can make changes to them through edit content settings. Here you can also, edit your content through your content editor.
Modifying and creating different variations of your content, is as easy as setting up experiments. It does not ask you to upload or manage extra WordPress site pages or content. Simply clicking anywhere from section of your page, through the plugin all your editing issues will be taken care of.
You are allowed to create variations in test cases in order to compare each element of your content with different responses, helping you to maximize your research on what works best for your site.
Take an example of the following case:
- Your original button is “Click to recruit us”
- Your first test case could be: Looking for help? Click and find out more
- Your second test case could be : Enquire and hire us
All versions of your test cases can have their respective formatting, design and architecture besides their own text. Once you are satisfied with all the elements and numbers of your test cases, save your experiment and execute your operations. Once your experiment is under operation, your visitors will be exposed to different cases you assigned and based on those the data will be gathered.
How To Choose Different Versions
Unlike previous or standard and conventional testing, the plugin WP Experiments performs slightly better than just showing a mere version of your content which is being tested against its popularity. It basically uses a, Bayesian method of experimental design to identify the best performing functions with proper statistical data to maximize conversion rates by prediction and probability functions as discussed earlier.
Viewing And Publishing Your Results
If your website is really active in terms of visitors, you may have the chance to develop some statistics right when you begin your experimentation. The results for respective experiments can easily be viewed from individual pages within the WordPress administrative area.
Within the WordPress administrative area, you also have the option to review results for particular timelines or compile all results together. Conversion totals use a percentage based system to evaluate and display results. Refresh rate of result is usually per 15 seconds.
Price Or Subscription Packages
WP Experiments Plugin for WordPress comes with a 14day trial version which is available absolutely free. However, if you want complete usage with all features and functions, the premium package is available for a mere $119. The package includes complete installation and updates, unlimited modes of experiments as well as features related to preparing test cases. The paid package also comes with a complete money back and refund guarantee.
The trial versions of this plugin have helped users examine a number of different factors on their websites and increase conversion rates which is why premium versions are always preferred by developers.
Documentation And Online Support
Since the plugin has been recently released, the online documentation is limited. This does not mean, there is not enough support available. The website features a complete walk-through video having a beginner’s tutorial on how exactly things work with this plugin.
Besides this video, a complete email support from developers and support team is also available round the clock. All credentials and contact information could be derived from the dashboard and administrative area of this plugin once installed and activated.
A demo site is also available where users can log on and test this plugin. It is one of the most recommended steps for people who wish to try and see how the tool can help increase conversion rates on your website.
Conclusive Summary And Recommendations
The WP Experiments plugin is one of the most creative and simple plugin which is available for WordPress users aiming to establish key performance indicators and optimize their website. It allows user to test multiple test cases for every page or content section of their website and increase its conversion rate.
The administrative area, interface for users and the overall execution is very well designed and is extremely easy to get acquainted with. Initially, you might need to invest some time to get used to understanding various test cases and experiments. However, after a few trials it is a seamless journey. The best part about this plug-in is the fact that it helps you increase your conversion rates on sites, which means it directly contributes to your revenue. Hence paying for the premium version of this plugin is a marginal short term investment. This plugin stands out in comparison to any other tools that are available in the market and has great value for your money given its features and usage.
The only shortcoming of this plugin is that there is no way to have a preview of your experiments before actually publishing them towards the front end part of your website. If there was some sort of mechanism, the overall functional value would have doubled, since the feature would’ve allow users to see how their cases and experiments will work in real time. However, besides all its discussion points, WP Experiments is one of the most productive tools recently released in the WordPress world. It is extremely cost effective and easy to implement: finally a must buy for business oriented websites.